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Breitling throws its weight behind the organisation

The watchmaker Breitling, a company keenly attuned to the positive values conveyed by sport, is proud to announce its partnership with Premiers de Cordée, built on a shared philosophy and a common endeavour.

“Sport has always played a major role in the history of Breitling”, explains Édouard d’Arbaumont, Breitling director for Southern Europe. “Sport is not just about champions and big competitions. It is also about coming together and showing generosity. Premiers de Cordée’s actions in favour of sick and disabled children are remarkable. Breitling wanted to back its project to help it to continue its introduction to sport programmes in hospitals. For our brand, it is a strong and fair commitment.”

Breitling’s support will enable us to keep our projects going across France.

Sebastien RUFFIN, Executive Officer at Premiers de Cordée

Against the difficult backdrop of the health crisis, Breitling’s support will enable Premiers de Cordée —which relies on private funds for 90% of its revenue— to continue development programmes such as Hospital Sport Week, Evasion Days, Hopi’Sport in Hospital and the Dance Tour, an event in which hospitalised children across the country get to learn to dance. The Dance Tour is run by Silvia Notargiacomo, Christophe Licata and Gabin Giband, professional dancers and patrons of the organisation. “Beyond the values of sharing and cohesion, physical education is now widely recognised in the medical setting as a cornerstone of treatment for every chronic disease, on the same level as medicines“, stresses Sébastien Ruffin, Executive Officer at Premiers de Cordée. “We call it adapted physical education. Breitling’s support will enable us to keep our projects going across France.

As well as the launch of a limited-edition Superocean watch restricted to 250 units, a charity dinner and a charity auction were held in La Samaritaine on Friday 8 October. The sale of exceptional lots raised €240,000 for our organisation under the distinguished patronage of Breitling.


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